With an international clientele purchasing power XXL, luxury homes seemed so far unaffected by the crisis. But some evidence suggests that the decline in purchasing power would also affect the rich. Investigation.
Chanel, Dior, Givenchy, Louis Vuitton, luxury homes far Triange of gold seemed pretty well withstand the crisis and declining purchasing power. Armed with a turnover of more dependent on international customers as the portfolio of the French, the big houses had so far on these happy few purchasing power XXL. But bad news, several clues suggest indeed think that luxury also knows the crisis. Investigation.
1. The index Birkin
Formalized by Estee Lauder in 2001 after the bubble éclament Intenret, the index reflects a phenomenon Lipstick intriguing. Despite the crisis, women continued to buy lipstick. Best represents the lipstick had never been better. “When everything goes wrong, women have more desire to be beautiful because they have confidence in themselves and in the future,” sociologists have analyzed. But since 2008, wham, the sector is collapsing!
Equivalent to the fashion of the Lipstick Index, the index or index Hermes Birkin puts his finger on the current difficulties of luxury. Despite exorbitant prices for most of us (from € 6,000 bag) Hermes Birkin bag has always sold well. Better, we had to register on a waiting list (several months) to finally have the object of desire. But things are not right either at Hermes. More waiting list tells NY Magazine’s website. Hermes in the eye of the storm of the crisis. Cassandra will almost certainly spell the end of French luxury.
And if those who want everything right away (tribute to the slogan of a new women’s magazine) are delighted now to avoid those endless months of waiting, the fact that Hermes and the luxury department store Portero sold in the shop n Birkin is not necessarily good news for the luxury!
2. Dubai end of the party
In early 2000, the clientele in Dubai was the heyday of the Avenue Montaigne. Able to spend tens of thousands of euros in one shop, the princesses of Dubai is a delight (and turnover) of Dior, Chanel and Louis Vuitton. Bang but with the crisis in Dubai and the implosion of the speculative model, no question of spending spree in the boutiques.
3. And if the burqa was the game of fashion?
Unintended consequence of the possible ban of the burqa, a serious loss to the luxury boutiques on its website explains the Inrocks. Fear of Versace, Gucci? That the applicants do not boycotting France and do their shopping at once Gold card elsewhere. “Under the veil they are dressed in the height of fashion: below is jeans, mini skirts and tops necklines” said a saleswoman at the journalist. Burqa burqa or not, in shops, especially looking at the credit card!
