The MINI Roadster Carmina Campus Milan Fashion Week
Monday, March 5th, 2012Today we present the beautiful MINI Roadster Carmina Campus, a model that will be premiering at Corso Como during the Milan Fashion Week Autumn Winter 2012 2013. Carmina Campus is a brand that I love, is a veritable creative workshop founded in 2006 by Ilaria Venturini Fendi, creates bags, clothing and ornaments using materials and waste, chemical treatments without him, but by utilizing its vintage potential.
Ilaria Venturini Fendi, is the youngest daughter of Anna Fendi, which was previously the Creative Director of Accessories Fendissime line, then decided to dedicate himself to this new adventure and has established the brand “Carmina Campus.”
The brand philosophy “Recycling as a new way of life” and on the occasion of the Milan Fashion Week, which will be held 22 to 28 February 2012, Ilaria Venturini Fendi will present this bag from Corso Como. The Carmina Campus bag is inspired by the MINI Roadster, the first spider in the orbit of the brand BMW.
The MINI Roadster, the first spider in the orbit of the brand BMW, a car is very pretty and stylish but also made in order to consume and pollute less as possible, so the famous brand BMV wanted to associate his new pupil to four wheels with a mark as Carmina Campus.
Anders Warming, Head of MINI Design, said: “For us it is a satisfaction to work with Ilaria Venturini Fendi, are several years now that the BMW Group is working closely with designers and artists from different artistic fields.”